Not knowing where to start when you want to have a successful business is normal.

Feeling overwhelmed and scattered when starting a business is normal.

Allowing this to keep you in a state of perpetually wondering where your money went is NOT OK!

When you feel scattered and unsure of where to start, having a no-brainer, step by step plan to follow is exactly what you need.

I’m here for your initiation to becoming a legit business owner.


You know what’s best for you.

In order to make powerful decisions, you need the information. In order to get the information, you need effective standard operating procedures. In order to create effective standard operating procedures, you need a solid foundation.

Without a solid foundation for your business, your business falls apart.

And maybe not right away, because catastrophes don’t ever just happen from one problem. A shaky foundation in business leads to other problems.

  • You start making decisions based off of fear instead of confidence.
  • You start investing in the wrong things.
  • You pay more taxes.
  • You might not even file your taxes because you don’t have the time to get your bookkeeping done.
  • You lose money.

Eventually, all these problems turn into one catastrophe:

You’ve run out of cash.

But when you have taken the time to create a foundation that is unshakeable, your business succeeds no matter what.

What I’ve created inside of The Initiation is a way for you to create the foundation of your business your way.

There’s so much information overload and so much conflicting advice for the best way to setup your business and the best way to manage your money and it’s because there really aren’t as many “rules” as you might think.

There are options.

And what you get inside The Initiation is an easy way to understand these options because at the end of the day, YOU are the decision maker.


What works for one person will not work for another and that’s why you need to set your business up your way–and the foundation is the first place to do this.

Before you can create a customized process, you gotta know the basics.

The Initiation is an easy to follow program that gives you a way to create a customizable foundation that makes your business legit.

It’s this foundation that will allow you to make better decisions, be smart about your cash, and create a business that succeeds.

Most businesses fail because they run out of cash–which is pretty easy to do if you aren’t tracking it.

You might be like most business owners who tell themselves that they are not good with numbers—but that’s a made up money story that simply needs adjusting.

Knowing your numbers is not something that’s just reserved for billion dollar CEOs. Every business benefits from understanding the story that their numbers tell them–in fact, it’s what separates the businesses that last and the ones that don’t.

Are you ready to understand how to make sense of your numbers and have the tools to build a solid and unshakeable foundation that ensures your business never fails?


If you are a new business owner or an established business owner who hasn’t really thought about the strategy behind your bookkeeping–the backbone of your business–this is for you.

If you’re ready to run your business like a legit business, this is for you.

Are you ready to finally start making intentional and strategic decisions for your business? This is for you.

Your numbers will show you exactly how you should spend your time and your money. They are your #1 best decision making tool and if you’re ready to get legit, you’re going to want to get this setup in the only way that works–your way.

You’re ambitious and driven to succeed, so leaving the most important part of your business on the back burner is not your style.

Whether you’re in network marketing, a business coach, the online service industry, or the owner of an Etsy shop, having these foundations in place will help you succeed.

Here’s everything you get:

Module 1: The Foundation >>

When’s the last time you thought about your bookkeeping as a valuable tool? Have you asked yourself what you want out of your numbers? Do you know what’s important to you when it comes to your bookkeeping? Have you ever thought maybe it’s more than logistics?… Download your workbook, get answers to these questions, and understand your options for managing your cash so that you can choose the method that works best for you. Here’s where you get the lightbulb moment that changes your entire perspective on bookkeeping.

Module 2: Get The Scoop >>

Everyone always asks their friends whether they should be an LLC or how they set themselves up. But what works for them might not work for you. Remember, you know what’s best for you. It’s time to understand your options for creating a business structure that aligns with your goals.

Module 3: Your Initiation >>

Here you’ll find the best kept secret in the finance industry: custom categories. Creating your categories of income and categories of expenses (what we accountants call your ‘chart of accounts’) can be overwhelming if you don’t have this step by step guidance. It’s a powerful & insightful brainstorming process that creates the literal foundation for the ultimate success of your business. And unfortunately, it’s it’s a step that most business owners don’t even know about. This is how you make sense of your numbers. It’s magical.

√ Module 4: Out On Your Own >>

Now that you’ve built your foundation and you’ve now been initiated as a legit business owner, it’s time to continuously treat your business like a business. Your exclusive income & expense tracker is the one tool you’ll need to put everything you’ve learned into action and start being smart with your cash. By now you already know how to make sense of your numbers and you already know how to find out what’s important to you so now you get to go out with your new found confidence and create more profit. Ever wanted to know how to feel chill af with your business finances and empowered af in your business decisions? This is it.


Click By Click LLC & DBA Setup Tutorials

Everyone thinks setting up an LLC requires some kind of insane process, but it’s actually really easy. Watch me setup an LLC and obtain a DBA in a few clicks with the step by step tutorial.

Money Mindset Hack Workshop

An amazing workshop with 3 mindset enhancing videos and a workbook with powerful exercises to get your mind right and your money right. Hello, brand new positive money mindset… and hello more cash.

The Crazy Sexy Cash Workshop

The 5 day workshop that give you an in depth training of everything you need to know about your business finances from the initiation to taxes to forecasting and bookkeeping–this masterclass has it all. All the crazy easy strategies to make your bookkeeping sexy.


As you become empowered with your cash and start using your numbers to make more informed decisions for your business, your world shifts. You radiate confidence that pours into your work, your content,  your clients, family and friends.

The world becomes a better place when you aren’t stressing about money.

And once you have the foundations, it’s all uphill from there. An unshakeable foundation for your business allows you to create a massive impact on the world without any feelings of doubt.

  • You start charging your worth.
  • Your profits increase.
  • You get to be more YOU.
  • You get to help more people.

When you finish this course, you’ll have the tools, strategies, and most importantly, the knowledge, to be able to use your numbers as a decision making tool.

Once you’ve got this in your arsenal of badass streamlined processes, you’re set.

Decisions? You make the right move every time. Taxes? No sweat–your numbers are always perfectly organized. Abundance? You’ve got it. Honoring your cash has brought in so much more.

Success? It’s yours babe. Forever.

I’m Alexis and as a CPA, I’ve helped business owners make sense of their numbers for over 12 years. I’ve created customized bookkeeping processes over and over and over again from scratch and the one thing that all of these processes have in common is that they were built on the foundation of what’s important to the business owner. What’s important for you to know? What is going to help you make decisions? That’s where your cash management and bookkeeping process should start. When you start focusing on what works for you, you’ll finally “get it”. Bookkeeping isn’t about taxes–it’s about making informed decisions. What I do is different from most accountants because I help business owners to understand their numbers for themselves instead of leaving them in a constant state of confusion. 

Ready to get legit with your business?


About Alexis

Alexis is a CPA, the founder of Pink Moon Financial, LLC, and the creator of House of Enchanted Finance. She is dedicated to helping fast-growing businesses as well as startups to maximize their business profits. Using easy to understand methods, Alexis has helped women gain confidence in their business finances and has helped them scale to the next level. She provides comprehensive trainings and setup services for startups to be able to maintain their own accounting easily, and provides fast growing companies with complete outsourced solutions so they can focus on what they do best. Through her training and services, she saves entrepreneurs tons of time, money, and stress.


*Note that all spreadsheets are formatted for Microsoft Excel (Windows or Mac desktop/laptop full version). Any other applications may have a limited experience. Most have been able to use the spreadsheets inside of Google Sheets successfully, but some formatting may be lost & full functionality cannot be guaranteed. All tax concepts discussed are based on US tax law. *No refunds. *House of Enchanted Finance (Formerly BossLady Academy) grants you a limited non-exclusive non-transferable license to view, copy, download, and/or print any products and/or e-courses you purchase from HouseofEnchantedFinance.com (Formerly BossLadyAcademy.com) solely for your personal, non-commercial use. You agree that you will not use the contents of and materials in any products and/or e-courses you purchase from HouseofEnchantedFinance.com (Formerly BossLadyAcademy.com) to create or improve a competing product or service. Please read the terms above for more info.